People from all walks of life – including those used to buy only English books and those who didn’t even think they liked reading books – bought and enjoyed it, sharing the gospel of Bob Ong with family and friends. “ ABNKKBSNPLAKO” is said to be the book that closely states Ong’s life story as he candidly retells his student days in a way that could make any person laugh while reading.
In 2001, Bob Ong published his first book entitled “ ABNKKBSNPLAKO” which was a very unexpected success that shocked not only Nida Gatus-Ramirez, Visprint Inc.’s publishing manager but the whole Philippine population. Such is Bob Ong’s influence that even the renowned writer-critic Isagani Cruz welcomes the idea of giving a National Artist Award to the country’s beloved phantom humor writer. But for his legion of fans and followers, Ong is considered to be a genius who has brought Philippine literature to a whole new level. The site he developed received a “People’s Choice Philippine Web Award” for humor in 1998, but was taken down after former President Joseph Estrada was ousted after the Second People Power Revolution.įor some literary critics, Bob Ong is just another writer who has dared to break boundaries and set trends in the history of Philippine literature. When someone contacted him after mistaking him as an actual person named Bob Ong, his famous pseudonym was born. Before becoming a full-fledged writer Roberto Ong was a web developer who put up the Bobong Pinoy website. In a question and answer portion submitted to him by Philstar he stated that he wanted to follow the concept of not embracing celebrity and that his books perfectly reflect who he is as an individual. In the span of sixteen years since his first book was published, his real name and identity has remained unknown to the majority of his followers and the Filipino population. He is known for his pseudonym “Bob Ong” and his conversational writing technique which creates humorous and reflective depictions of Philippine life. Roberto “Bob” Ong is a contemporary Filipino author born on February 1975 in Quezon City. “It takes guts to admit the fact that you are gutless.” – a translated quote from “Kapitan Sino,” one of the books published by the famous contemporary Filipino writer, Bob Ong.
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